Yelp is considered the most powerful traffic generating review sites for local businesses. Studies are now confirming that reviews are a trusted, critical component of generating business from local search with as many as 9 out of 10 users referring to reviews before contacting a local business. Get more traffic to your business by leveraging the power of Yelp and online reviews.
Today, modern marketing is driven by two things: reviews and trust.
Even the most accurate, contextual, location data won’t be effective against a one-star rating, or a negative review.
When it comes to trust…
- Stars matter,
- What people say about your business,
- Reviews an integral piece of the customer journey
- 91% of consumers regularly read online reviews.
- 58% of consumers - star ratings are the most important factor when choosing a business online.
Google’s Local Rank Factors
Google announced it was elevating prominence – defined by a business’s review count and score – to a deciding factor in its local ranking algorithm.
“Review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking.” These reviews help consumers make smarter, more contextual decisions that transcend the online search experience into the physical realm of brick and mortar locations. This year alone, Google has introduced two massive changes to its guidelines, and search algorithms that prioritize reviews, and their impact on search. And I want to re-iterate that both changes concern only a specific type of review…location reviews. Location reviews now affect both consumer choice, and how search engines rank, and deliver results.